A postcard,
and the story behind it.
Everything you need to write about Longhand or work with it: the facts, approved copy, the founder, the logos and the brand book.
- Name
- Longhand
- Founder
- Silvia Mogas
- What it is
- Real handwritten postcards sent through the post, each with a private code that opens the story behind it.
- Started in
- Paris
- Writing now from
- Dubai, United Arab Emirates
- The route so far
- Paris → Miami → Washington DC → New York → Toronto → Lisbon → Riyadh → Dubai
- Offer
- The Postcard Year — $19 / month · One Story — $29 one time · Three Stories — $69 total
- Also
- Brand Drops: limited postcard runs for hotels, cafes, events and brands.
One line
Longhand — The world, told by the people who live there.
Short
Longhand sends real, handwritten postcards from around the world. A real postcard arrives through the post. A private code opens the person, place and story behind it. You can write back.
Long
Longhand is a handwritten postcard project founded by Silvia Mogas. It began in Paris and has travelled since, one city at a time; Silvia is currently writing from Dubai. A real postcard arrives through the post. A private code opens the person, place and story behind it. You can write back. The idea is simple: paper first, the internet second. Less feed. More feeling.
Bio · third person
Silvia Mogas has travelled through more than 30 countries and works in technology, mostly online. Longhand is a way of carrying one thing from the past into the future: the habit of writing by hand, waiting for a reply and keeping what arrives. It started in Paris as a real postcard chain.
“I love the future. I just do not want to lose everything from the past.”
Slow media in a fast feed
A physical object that arrives once a month, on purpose.
Building for the future, keeping the past
A founder who works in tech and writes postcards by hand.
One card, one city
Each edition is written from a real stop on the route.
Paper first, digital second
A private code turns the card into a door to the story behind it.
MarkStamp, on transparentDownload ↓
MarkStamp, on inkDownload ↓
LockupStamp + wordmark, on creamDownload ↓
LockupStamp + wordmark, on inkDownload ↓The wordmark is set in Italiana (free on Google Fonts). Install it before opening the lockup files in a design tool, or the name will fall back to a system serif.
Do
- — Write the name as Longhand — one word, capital L.
- — Use the mark on cream, white or ink, with one stamp-width of clear space.
- — Quote prices and cities as they appear on this page.
- — Link to the site when you mention the project.
Don't
- — Recolour, stretch, rotate or add effects to the mark.
- — Swap the teal field and the red postmark.
- — Describe it as bulk mail, a print service or an app.
- — Publish numbers (subscribers, cards sent, revenue) that are not on this page — ask first.
Cream paper, black ink, one red stamp.
The Longhand mark is a small postage stamp: a perforated edge, a faded teal field with a sun over the sea, and the red ring of a postmark cancelling its corner. It is the corner of every card we send, reduced to a signature.
- — The perforation always takes the ink of its surface.
- — The field is stamp teal; the postmark is postal red. Never swap them.
- — Clearspace: keep one stamp-width free on every side.
- — Minimum size 16 px; below that, drop the wordmark, keep the stamp.
The wordmark is set in the tall display serif, uppercase, lightly tracked, the way “POST CARD” is printed across the top of the card. It always sits to the right of the stamp and inherits the ink of its surface: near-black on cream, cream on ink.
Cream paper. Black ink.
One red stamp.
Longhand lives on aged cream card stock with warm black ink. Postal red is the stamp in the corner and the handwritten greeting: one button, one status, one line of script. Stamp teal is the quiet second colour, for a field behind the stamp and a waiting-list badge. If a page has more red than a postcard would, it is wrong.
Aged Cream
#F1ECE2
--paper
Fountain Ink
#1A1714
--ink
Postal Red
#B64830
--accent / --redmail
Greeting Coral
#D4694D
--coral
Stamp Teal
#7A9A96
--bluefade
Khaki Border
#B9A98A
--gold
Display serif / titles
Post card from Barcelona
Book serif / body
Body copy is quiet and unhurried. Short sentences. Room to breathe. It reads like a letter from someone who is not in a rush.
Typewriter / labels & codes
To: xxxxxx
From: Silvia Mogas
Address: 123 Anywhere St.
Handwriting / greetings
Greetings from Barcelona!
Some stories only fit on the back of a postcard.
Titles are uppercase in the tall serif. Labels are typewriter with a dotted rule underneath. Handwriting is for one greeting or one signature per composition, never for paragraphs.
Warm, not soft
It cares about you without performing it.
Slow on purpose
Nothing urgent. The opposite of a feed.
First person
A real person writes, signs and sends.
Plain words
Handwritten, story, city, wait, keep. No jargon.
Navigation
Postage
Buttons
Favicon & avatar
Wherever the brand appears, a stamp, a button, a browser tab, the recipe is the same: cream paper and black ink do the work, and one red stamp marks the living part.
Everything moves like ink settling on paper: one editorial ease, long durations (0.6–1.1s), elements that rise a few pixels and fade in, once, on first view, never looping. Reduced-motion preferences are always respected.
Press & partnerships
Write to us.
Interviews, images or a Brand Drop — one email reaches Silvia directly.
silviamogas@gmail.com